Implementasi Digital Marketing Berbasis Wordpress pada Ichi Hydroponic Store Madiun

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Okky Aldhy Try Cahyo

Universitas PGRI Madiun

Dimas Setiawan

Mei Lenawati

Abstract

Currently, Ichi Hydroponic Store products have been marketing its products using digital marketing through WhatsApp social media. Because product marketing is only through WhatsApp, the promotions carried out by the Ichi Hydroponic Store are only aimed at customers who save WhatsApp numbers. Ichi Hydroponic Store, the researchers developed WordPress as a means of marketing Ichi Hydroponic Store products to reach a wider market. The approach in this study uses the Waterfall model. The waterfall model is a classical model that is systematic and sequential in building software. The name of this model is the Linear Sequential Model. This model is often called the classic life cycle or the waterfall method. The Usability Test results show that the web design is good and can be accepted by the user. The implementation of digital marketing based on WordPress provides an increase in revenue of 30.97% from the comparison ten days before and after the web release. The website is expected to be used properly, and the owner can operate it himself.

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Title Implementasi Digital Marketing Berbasis Wordpress pada Ichi Hydroponic Store Madiun
Issue: Vol. 7 No. 2 (2022): JURNAL PILAR TEKNOLOGI
Section Articles
Published: Nov 30, 2022
DOI: https://doi.org/10.33319/piltek.v7i2.121
Keywords: wordpress, digital marketing, software usability test, wpscan
Author
  • Okky Aldhy Try Cahyo
    Universitas PGRI Madiun
  • Dimas Setiawan
  • Mei Lenawati
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How to Cite
[1]
Cahyo, O.A.T., Setiawan, D. and Mei Lenawati 2022. Implementasi Digital Marketing Berbasis Wordpress pada Ichi Hydroponic Store Madiun. JURNAL PILAR TEKNOLOGI Jurnal Ilmiah Ilmu Ilmu Teknik. 7, 2 (Nov. 2022), 18–25. DOI:https://doi.org/10.33319/piltek.v7i2.121.
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